Market Access

CANADA exports over 90% of its canola as seed, oil or meal to 50 markets throughout the world.

Market access allows the Canadian canola industry to earn the most value for our exports, growing an industry that’s already responsible for hundreds of thousands of jobs and billions in revenue. To ensure the success story of Canadian canola continues, the Canola Council works to resolve market access issues in key markets around the world including:

usa

United States

Our top market for canola oil and meal.

Seed
631 thousand tonnes
Oil
1.7 million tonnes
Meal
3.5 million tonnes
Annual export value
$3.5 Billion CAD
china

China

Our top market for canola seed.

Seed
3.9 Million tonnes
Oil
568 thousand tonnes
Meal
226 thousand tonnes
Annual export value
$2.7 Billion CAD
europe

European Union

World leader in biodiesel.

Seed
335 thousand tonnes
Oil
21 thousand tonnes
Meal
22 thousand tonnes
Annual export value
$196 Million CAD

Priority Areas

There are four key concerns that limit market access for our canola: tariffs, biotechnology, sustainability, and sanitary and phytosanitary.

  • Discovery BIOTECHNOLOGY AND INNOVATION

    Biotechnology is regulated differently throughout the world. Slow or non-science based approvals of new biotech traits limit Canadian innovation and increase export risk.

    Biotechnology Progress:

    • Advanced international low-level presence policies for approved biotech crops, reducing export risk.
    • Commitments to prevent biotechnology related measures from being trade barriers included in the Canada-EU trade agreement and the Trans-Pacific Partnership agreement.
  • Discovery TARIFFS

    Tariffs limit market access for Canadian canola by taxing our exports and making them more expensive for importers.

    Tariffs Progress:

    The Canada-Korea Free Trade Agreement: Tariff-free access for Canadian canola to South Korea.

    Canada-Europe Comprehensive Economic and Trade Agreement: Eliminates oil tariffs for European markets.

  • Discovery SANITARY AND PHYTOSANITARY (SPS)

    SPS measures around concerns such as plant diseases and pesticide residues are in place to protect plant, animal and human health. However, when not based on science they unjustly limit market access.

    Sanitary and Phytosanitary Progress:

    Working with China on their concerns about blackleg disease, Canada has achieved stable access to a major canola seed market until 2020. Seed exports to China now average 3.9 million tonnes annually.

  • Discovery SUSTAINABILITY

    Some markets have stringent sustainability requirements. Entire markets can be closed off when the environmentally friendly practices of Canadian farmers are not recognized.

    Sustainability Progress:

    Secured sustainability certification for canola to access the EU biodiesel market.

    Achieved eligibility for canola to be used as a biodiesel feedstock under the RFS2 in the U.S.

Industry Vision and Organization

Our industry’s strategic plan targets 26 million metric tonnes of sustained market demand and production by 2025. By continuing to strengthen our access to global markets we can earn the most value for our canola exports and capitalize on the world’s growing appetite for healthier oils and protein. We'll achieve this by continuing to work closely with government to establish stable and open trade relationships, and ensuring that the quality and production practices of our canola meets the requirements of our export markets. 


Our market access approach relies on a clear organization of responsibilities, cooperation and a common commitment from both industry and government:


Profit and Growth Infographic

To learn more about the canola industry's market access strategy for the future, including progress, case studies and a more in-depth look at the four key priorities read:



Funding for this project has been provided by Agriculture and Agri-Food Canada through Growing Forward 2, a federal - provincial - territorial initiative.