Canola value chain remains united despite core funder change

January 16, 2018 – The Canola Council of Canada (CCC) regrets that Richardson International has chosen not to be a CCC core funder in 2018. Other existing core funders, who represent all links in the canola value chain including growers, processors, life science companies and exporters, remain committed to the CCC and moving the industry forward as a united value chain.

“One of the key strengths of the canola industry over the last 50 years is its ability to come together to tackle challenging issues in the interests of all participants,” says Jim Everson, president of the CCC. “This approach continues in 2018 as we embark on a comprehensive review of evolving industry needs and strategic priorities.”

In 2018, the Canola Council Board is leading a process to confirm industry priorities and the CCC’s role in the sustainable growth and profitability of the sector. This process will be guided by a continued focus on building efficiencies through partnership and collaboration to make the best use of member contributions, while remaining agile and delivering results for the Canadian canola value chain.

“While the roadmap guiding us continues to be Keep it Coming 2025, it’s time for a thorough review of our priorities and approach to ensure it fully aligns with changing industry needs,” says Everson. “Our Board met last week to begin this process and will be reaching out to our members and stakeholders in the months ahead.”

The CCC is tackling 2018 with an aggressive work plan to improve market access and the international trade environment, sustainably and profitably increase production, and promote canola. Richardson is an important name in canola and in Canadian agriculture. As the CCC reviews its priorities and evolves to address member needs, the canola industry welcomes Richardson’s return to investment, input and support of the CCC.

The Canola Council of Canada is a full value chain organization representing canola growers, processors, life science companies and exporters. Keep it Coming 2025 is the strategic plan to ensure the canola industry’s continued growth, demand, stability and success – achieving 52 bushels per acre to meet global market demand of 26 million metric tonnes by the year 2025. Visit canolacouncil.org to learn more. 


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Media may contact:
Heidi Dancho, Director, Communications
204-982-2108
danchoh@canolacouncil.org